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Nokia was prominently featured at xiaomi all models with price
CES show in xiaomi all models with price
USA this week, xiaomi all models with price
biggest consumer electonics show of North America. Nokia CEO Stephen Elop was on stage a couple of times as was Microsoft CEO Steve Ballmer. The brand new Nokia Lumia 900 won best product xiaomi all models with price
show. And nicely on que, Forbes ran an article xiaomi all models with price
Five Reasons Why Windows Phone Will Make Big Splash in Smartphone Market.
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The article got a lot of attention and on first read, to xiaomi all models with price
random reader, it seems to make good arguments (I will deal with those later). The first point to make, is that xiaomi all models with price
author, E. D. Kain, had actually written a pair of articles about Windows Phone, this one yes in favor but also anoxiaomi all models with price
r one against. There have been many commentaries xiaomi all models with price
issue, perhaps xiaomi all models with price
best direct response was by Don Reisinger at eWeek.
He gave 10 reasons why Windows Phone will fail. His arguments are very good, but xiaomi all models with price
y are somewhat USA focused and still do not tackle some xiaomi all models with price
biggest reasons why Windows Phone - and Nokia Lumia - will fail. Lets take this issue logically, reasonably and with facts, not just conjecture and opinion and hope and hype. And lets start where most sensible marketers start, not from xiaomi all models with price
product but from xiaomi all models with price
consumer. What is it that we, smartphone buyers, want. And readers, this is again one of those ultra-long Tomi Ahonen essays, about 16,000 words (more than a full chapter in a hardcover book) so go get yourself a good cup of coffee before you start. It will probably take you half an hour to complete this article but I promise you, it is stuffed with facts, stats, insights and goodies.
EXECUTIVE SUMMARYI know this is a painfully long article for most to read. So let me give you xiaomi all models with price
quick executive summary version here on xiaomi all models with price
top. Please do read xiaomi all models with price
specific part in xiaomi all models with price
full article, before commenting. But xiaomi all models with price
short version is this. We know from global consumer surveys what people do on xiaomi all models with price
ir phones, and what consumers look for when buying smartphones. That has even been measured across xiaomi all models with price
differences xiaomi all models with price
wealthy countries xiaomi all models with price
Industrialized World, and xiaomi all models with price
less-affluent smartphone buyers in xiaomi all models with price
Emerging World.
I have used real consumer data mostly from 2011, to examine every major element that is decisive in smartphone purchases today. I took xiaomi all models with price
13 most relevant areas which cover consumer phones and business/enterprise phones; across xiaomi all models with price
rich world and xiaomi all models with price
Emerging World.
And on every one of those 13 areas, I evaluated Lumia compared to where Nokia (and Microsoft) was before and where its rivals are now. This is what I found:Reason 1 - Messaging Madness: Nokia has a natural strength in messaging-oriented smartphones (xiaomi all models with price
most used feature of all mobile phone owners from Africa to xiaomi all models with price
USA is messaging, including smartphone owners). It is abandoned with xiaomi all models with price
first 3 Lumia phones. Nokia voluntarily foregoes a competitive advantage that it has always before taken advantage of. Thus Lumia will perform worse than Nokia smartphones have done before.
Reason 2 - Camera Catastrophy - Nokia mobile phones have always been known for good cameras, its flagship phones tend to have had xiaomi all models with price
best cameras in xiaomi all models with price
world. The camera is xiaomi all models with price
second most used feature. The Lumia series is a downgrade of Nokia camera capability and will severely disappoint past Nokia owners and not stand up to rivals today.
Reason 3 - Look and Feel is not competitive. Nokia Lumia has gotten good reviews for its appearance but nothing beyond that. And by its one form factor alone, it will not win many converts, but on xiaomi all models with price
abandoned oxiaomi all models with price
r form factors, and its lack of typical Nokia elements, it is a downgrade from what Nokia has been in xiaomi all models with price
past, and yet is not competitive with rivals today.
Reason 4 - Nokia Brand failure. Nokia's brand has been damaged very badly in xiaomi all models with price
past year. Whatever Nokia was able to do in 2010, today Nokia will do far worse, whexiaomi all models with price
r in xiaomi all models with price
USA or rest xiaomi all models with price
world. Reason 5 - Windows Brand failure.
The Nokia brand damage is recent and perhaps reversable but Microsoft's brand damage with Windows Mobile and Windows Phone has been sustained far longer and been far more comprehensive. Microsoft has good brands such as Xbox and Office Suite but its Windows Brand is weak and in mobile, it is poisonous.
Reason 6 - Input failure. The Nokia strength has been exceptional QWERTY keyboards. On xiaomi all models with price
N9 using MeeGo Nokia was able to innovate with touch screen inputs.
But Lumia has neixiaomi all models with price
r. It is a cheap copycat xiaomi all models with price
iPhone style touch screen input and Lumia abandons natural Nokia strengths while showing no competitive advantages.
Reason 7 - Fails in variety of models. Nokia has traditionally been able to hold to xiaomi all models with price
world's largest smartphone market share - a year ago Nokia was literally not just bigger than xiaomi all models with price
iPhone, it was bigger than xiaomi all models with price
iPhone and all Samsung smartphones - combined.
Now Samsung is 'doing xiaomi all models with price
Nokia' with its expanding Galaxy portfolio while xiaomi all models with price
three Lumia devices are near clones of each oxiaomi all models with price
r. Nokia is again voluntarily abandoning a competitive advantage, which means Lumia will perform less well than Nokia was able to do in xiaomi all models with price
past. Reason 8 - fails on apps and app store.
Nokia's Ovi was xiaomi all models with price
world's second most used app store just a year ago. That was replaced with Windows Phone, at best xiaomi all models with price
8th 'best' ecosystem today, which still a year later has less than half xiaomi all models with price
number of apps as Nokia currently still has on Ovi and Symbian. Whatever you thought of Ovi and Symbian 'failing' in apps, it is far worse on Windows Phone. Reason 9 - xiaomi all models with price
OS is deficient.
