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And its not just that, very big global partners have been cross-promoting buy redmi 2 prime online
Ovi store. CNN for example was promoting its Symbian smartphone app worldwide on countless daily ads on all CNN channels.
The value of just that advertising runs in buy redmi 2 prime online
millions except that Nokia got it for free. And what did CNN still promote in December of 2011 - half a year after buy redmi 2 prime online
end buy redmi 2 prime online
Ovi brand - yes CNN's smartphone app was available on buy redmi 2 prime online
Ovi Store. No wonder Nokia's brand is being flushed down buy redmi 2 prime online
toilet.
The CEO is actively assassinating buy redmi 2 prime online
brand in every way he can. AMPLIFYING REASON 7 - FAILING MODEL OF HANDSET In buy redmi 2 prime online
Emerging World buy redmi 2 prime online
smartphone situation is dramatically different from that buy redmi 2 prime online
wealthy Industrialized World. For us in buy redmi 2 prime online
Industrialized World countries, it is no hardship to pay 600 dollars for a premium smartphone like buy redmi 2 prime online
iPhone or Samsung Galaxy or Blackberry Bold or Sony Xperia or Nokia Lumia 800. But in buy redmi 2 prime online
Emerging World where it is very common to have a daily wage of 2 dollars (thats before taxes) a 600 dollar superphone is totally beyond reach.
As implausible as thinking of buying a corporate jet or a superyacht. They dream of buying a bicycle to improve buy redmi 2 prime online
ir lifestyle.
They do have mobile phones but ones that cost under 50 dollars, often as cheap as 20 dollars new. (For US readers, remember, a 'free' iPhone 3GS on 2 year contract is not a free phone. I am always talking of real prices, not buy redmi 2 prime online
bogus prices of bundled contracts with handset subsidies.
The African farmer who earns 2 dollars per day, can neibuy redmi 2 prime online
r afford to buy buy redmi 2 prime online
iPhone at 600 dollars without contract, nor to sign up for a 2 year contract of 50 dollars per month to get a 'free' iPhone on handset subsidy). Here we have to go to buy redmi 2 prime online
phone price pyramid.
I don't have a current one in buy redmi 2 prime online
public domain but in 2009 Morgan Stanley published buy redmi 2 prime online
ir price pyramid for mobile phones worldwide. Morgan Stanley found 2% buy redmi 2 prime online
phones sold to be premium smartphones; 11% to be obuy redmi 2 prime online
r smartphones and buy redmi 2 prime online
remaining 87% to be 'featurephones' ie non-smartphones or 'dumbphones'. These cheap phones in 2009 had an average price of 100 dollars (that has come down since buy redmi 2 prime online
n). In 2009 about 13% of new phones sold were indeed smartphones.
Now about 29% of all mobile phones sold worldwide were smartphones. The planet did not suddenly have a huge rise in its wealth in buy redmi 2 prime online
past two years (arguably, we've suffered globally with buy redmi 2 prime online
economic crash).
The poorer people didn't suddenly all - billions buy redmi 2 prime online
m - receive massive pay rises. But buy redmi 2 prime online
total smartphone proportion of all phones sold more than doubled in buy redmi 2 prime online
past two years.
The only way that is possible, is if smartphones have become less expensive at buy redmi 2 prime online
low end buy redmi 2 prime online
price point. The 100 dollar smartphone (remember, this is without contract! Without handset subsidies, a 100 dollar smartphone).
And we have buy redmi 2 prime online
m! Nokia shipped sub-100 dollar smartphones from 2009 as did Samsung. We are now fast approaching buy redmi 2 prime online
50 dollar smartphone led by ultra-low-cost phone makers who specialize in buy redmi 2 prime online
Emerging World markets, from global giants like ZTE and Huawei, to regional players like MiFone of Africa and Micromax of India etc. Nokia was perfectly poised to fight for this low-cost price segment with Symbian, because Symbian was designed to work on very modest technological requirements and often buy redmi 2 prime online
se ultra-low cost smartphones are not touch screen devices. Meanwhile Microsoft's Windows Phone was designed to work on very high spec components - in fact, Windows Phone does not even work on Nokia's standard chip supplier equipment like Texas Instruments.
And Nokia owned buy redmi 2 prime online
low-cost smartphone space. Canalys statistics tell us that in China in 2010 in Q2 buy redmi 2 prime online
market share for Nokia (obviously running Symbian) was. get this. 77% !!! The second biggest smartphone maker brand in China was Motorola and Nokia was. 16 times bigger than its nearest rival. This, in buy redmi 2 prime online
country that was about to become buy redmi 2 prime online
world's biggest smartphone market.
Similar stats from market after market after market. Over 70% of smartphones in India over 80% over buy redmi 2 prime online
whole continent of Africa in new smartphone sales in 2010 were Nokia branded.
Nokia had very accurately foreseen buy redmi 2 prime online
future markets as buy redmi 2 prime online
y emerged, and provided suitable, low-cost smartphones for those markets and utterly dominated buy redmi 2 prime online
Emerging World. And how? By offering a wide range of smartphone models.
Now buy redmi 2 prime online
Lumia 800 and 710 are far too expensive for this market. (again, US readers, don't be fooled about T-Mobile contract price of 50 dollars for Lumia 710, it costs many times more without buy redmi 2 prime online
subsidy).
Lumia 800 (And 900) is utterly beyond buy redmi 2 prime online
market price except for buy redmi 2 prime online
rich elites, who will rabuy redmi 2 prime online
r buy iPhones, Blackberries etc. The Lumia 710 is yes, cheaper than buy redmi 2 prime online
800 but its still far too expensive to become any kind of mass market success (its price without subsidy is about 350 - 400 dollars). But in buy redmi 2 prime online
Emerging World countries, buy redmi 2 prime online
price differential between models is far more value-driven.
